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DREAMS . THE BREAD


CLIENT             3J THE BREAD LTD

LOCATION       WELLINGTON STREET, CENTRAL, HONG KONG

SIZE                  100sq.m

COMPLETION DATE : SEP 2015 

Bread to the raw.

The recently opened bakery in the wellington street, central, has been earning reviews by media. It is defy convention when it comes to certain genres of bakery: bakery, in particular, have been confined to a familiar style of life or high-end for far long time. It's much for fashion bakery of western natural hip and trendy styles as its inter-textual interiors. DREAMS . THE BREAD bakery nestle within a geometric pattern feat whilst a contrasting backdrop of signage product-cube breads on the art wall . Through these juxtapositions, the customers is at once confronted with a design that is natural yet rich flaky; regular cube yet geometric pattern. 

Organic material such as real cube breads were chosen to fixtures and details found in the cube pattern. Cube is the brand element that to create wall were used by the real bread and color. It had vague display are signage on the wall. The pattern of the geometric are rich flaky by croissant. These pure concept stylistic pattern reference those grow in everywhere including flooring, wall and ceiling 

To draw attention for the bakery image build up the brand organic value, Oscar choose dream's product color, green tea of pumpkin bread to create the facade image. Using another colours in the details were choose by the cube's product. To exposed the element to the space to let the experience to natural hip and trendy styles. 

Window display of lantern to highlight the product. Its outstanding by the other bakery, it let DREAMS's bakery more fashion and trendy to break from the past.