DREAMS . THE BREAD
CLIENT 3J THE BREAD LTD
LOCATION WELLINGTON STREET, CENTRAL, HONG KONG
COMPLETION DATE : SEP 2015
Bread to the raw.
The recently opened bakery
in the wellington street, central, has been earning reviews by
media. It is defy convention when it comes to certain genres of
bakery: bakery, in particular, have been confined to a familiar
style of life or high-end for far long time. It's much for fashion
bakery of western natural hip and trendy styles as its inter-textual
interiors. DREAMS . THE BREAD bakery nestle within a geometric
pattern feat whilst a contrasting backdrop of signage product-cube
breads on the art wall . Through these juxtapositions, the customers
is at once confronted with a design that is natural yet rich flaky;
regular cube yet geometric pattern.
Organic material such as
real cube breads were chosen to fixtures and details found in the
cube pattern. Cube is the brand element that to create wall were
used by the real bread and color. It had vague display are signage
on the wall. The pattern of the geometric are rich flaky by
croissant. These pure concept stylistic pattern reference those grow
in everywhere including flooring, wall and ceiling
To draw attention for the
bakery image build up the brand organic value, Oscar choose dream's
product color, green tea of pumpkin bread to create the facade
image. Using another colours in the details were choose by the
cube's product. To exposed the element to the space to let the
experience to natural hip and trendy styles.
Window display of lantern to highlight the product. Its outstanding by the other bakery, it let DREAMS's bakery more fashion and trendy to break from the past.